Jaiki Prasad logo
Available for senior roles & consulting

Driving Growth Through SEO, Performance Marketing, Social Media & AI Search Optimization.

Digital Marketing Expert with 7+ years helping Healthcare, EdTech, SaaS & E-commerce brands increase visibility, leads, and revenue.

View My Work Download Resume My Past Work Track
7+
Years Experience
₹25L+
Ad Budget / yr
10K+
Backlinks Built
Jaiki Prasad, Digital Marketing Expert
+28%
Conversion uplift
+25%
ROI improvement
Industries served:HealthcareEdTechSaaSTRAVEL INDUSTRYAUTO MOBILEFintech
About Me

A growth marketer who ships outcomes - not just reports.

Results-driven Digital Marketing Specialist with expertise in SEO, PPC, AI Search Optimization, Content Strategy, Social Media Marketing, Email Marketing, Web Development and Conversion Optimization. Over the last 7+ years, I've worked across Healthcare, EdTech, SaaS, E-commerce and Enterprise sectors - helping brands scale organic traffic, improve lead generation, and maximize ROI.

Strategic SEOGoogle AdsMeta AdsAI Search OptimizationConversion Rate OptimizationContent StrategyTeam LeadershipAnalytics & Reporting

Quick facts

  • Based inBengaluru, India
  • Experience7+ years
  • Largest budget₹25,00,000 / year
  • Team led5 marketers
  • DomainsHealthcare, EdTech, SaaS, E-com
  • LanguagesEnglish, Hindi
Expertise

Capabilities I bring to your growth team.

Search Engine Optimization

  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Link Building (Backlinks)
  • Local SEO
  • E-commerce SEO
  • Core Web Vitals SEO

Performance Marketing

  • Google Search Ads
  • Display Ads
  • Remarketing
  • Meta Ads
  • LinkedIn Ads
  • Conversion Tracking
  • ROAS Optimization

AI Search Optimization

  • AEO
  • GEO
  • LLM Optimization
  • AI Overviews
  • Structured Content

Web Development

  • WordPress
  • Wix
  • Shopify
  • Landing Pages
  • HTML / CSS
  • Schema Markup

Marketing Automation

  • HubSpot
  • Salesforce
  • Zoho CRM
  • Email Marketing
  • Drip Campaigns
  • A/B Testing

Analytics & Insights

  • GA4
  • Search Console
  • Google Tag Manager
  • Looker Studio
  • Conversion Analytics
  • Reporting Dashboards
Career Journey

Seven years. Four roles. Compound growth.

Jun 2025 — Present

Digital Marketing Head — SEO & Performance Marketing

One School of Business | HKBK
  • Managed ₹25L annual PPC budget - achieved 25% ROI through strategic optimizations.
  • Conducted competitive analysis & created SEO-optimized content for websites, blogs, and landing pages.
  • Leveraged Ahrefs, SEMrush, MOZ, Screaming Frog, GA4, and GSC for data-driven SEO optimization.
  • Planned and executed monthly social media content strategies aligned with institutional priorities.
  • Drove brand visibility & lead gen via strategic SEO + SEM campaigns.
  • Improved CTR by 15% with advanced keyword research and bidding strategies.
  • Streamlined email marketing - 18% engagement lift via A/B testing.
Jul 2023 — Jun 2025

Sr. Digital Marketing Expert

Merago Software Technologies Pvt. Ltd.
  • Boosted website conversion rate by 28% through UX + landing-page optimization.
  • Led a team of 5 marketers across SEO, content, and digital campaign execution.
  • Launched WIX/WordPress site that grew organic traffic by 30%.
  • Implemented AEO, GEO and LLM-ready structured content for ChatGPT & AI Overviews.
  • Managed and grew Social Media profiles - Facebook, Twitter, Instagram, LinkedIn.
  • Performed in-depth keyword research and implemented on-page, off-page, link-building, and technical SEO best practices.
  • Monitored GA4 & Google Data Studio to analyze performance and optimize user engagement and conversion.
  • Monitored GSC to resolve indexing, crawling errors, and website performance health issues.
  • Hands-on knowledge of CRM tools - Salesforce, HubSpot, and Zoho.
Oct 2021 — Jun 2023

Digital Marketing Expert

Amazon Pay
  • Optimized on-page merchandising and SEO across the Amazon Pay category.
  • Designed multilingual landing pages across 8 Indian regional languages.
  • Contributed to high-impact campaigns like The Great Indian Festival.
  • Analyzed campaign performance metrics, identified issues, and implemented actionable strategies for continuous improvement.
  • Utilized campaign execution tools including Atms, SIM, Harmony, Symphony, Sophia (web analytics), and Media Central.
Aug 2019 — Oct 2021

SEO Analyst

Zuddy HealthTech Pvt. Ltd.
  • Built 10,000+ quality backlinks — DR from 5 → 28, DA from 11 → 36.
  • Grew Instagram from 30K → 62K followers in under a year.
  • YouTube channel scaled from 80 → 2K+ subscribers via SEO + content.
  • Awarded Employee of the Month for off-page performance.
Case Studies

Selected work — challenge, strategy, results.

SEO

SEO Growth Strategy

Challenge
Stagnant organic traffic with weak domain authority.
Strategy
Technical audit, content clusters, off-page link building, structured data.
Execution
Built 10K+ backlinks, fixed Core Web Vitals, deployed schema across templates.
DR 5 → 28
Domain Rating
+30%
Organic traffic
Top 3
Money-keyword ranks
Performance

Google Ads Campaign

Challenge
Low ROAS with rising CPC across Search & Display.
Strategy
Budget reallocation, bid strategy upgrade, remarketing funnel, creative tests.
Execution
Managed ₹25L annual budget across Search, Display, and Remarketing.
+25%
ROI
+15%
CTR uplift
↓ CPA
Lower acquisition
Healthcare

Healthcare Lead Generation

Challenge
Patient acquisition costs too high for clinic network.
Strategy
Local SEO, intent-based landing pages, GA4 + GTM funnel tracking.
Execution
Built location pages, schema, paid + organic alignment.
+28%
Conversion rate
More
Appointments
↑
Patient acquisition
Social

Social Media Growth

Challenge
Brand handle stuck at 30K followers with low engagement.
Strategy
Content pillars, Reels-first calendar, paid amplification, community ops.
Execution
Organic + paid blend with weekly performance optimization.
30K → 62K
Followers in <12mo
↑↑
Engagement rate
↑
Reach & saves
Skills & Tools

A modern marketer's full stack.

SEO Tools

AhrefsSEMrushMozScreaming FrogUbersuggestSEO MinionSimilarWeb

Advertising

Google AdsMeta AdsLinkedIn AdsYouTube Ads

Analytics

GA4Search ConsoleGoogle Tag ManagerLooker Studio

CRM & Automation

HubSpotSalesforceZohoMailchimp

AI Tools

ChatGPTGeminiClaudePerplexityAI Overviews

Design & Video

CanvaPremiere ProInVideoVNFigma
Achievements

Numbers that hiring managers care about.

0%
ROI Improvement
0%
Conversion Growth
0%
Email Engagement
0+
Backlinks Built
0%
CTR Increase
0
IG Followers (30K→62K)
Certifications

Credentials backing the craft.

Google Fundamentals

Google

Facebook Blueprint

Meta

Digital Marketing

Industry Certified

AI Search Optimization

AEO • GEO • LLM

Testimonials

What collaborators say.

"Jaiki rebuilt our SEO foundation and put our brand on page one for the keywords that actually convert. Reporting was sharp and weekly."
Marketing Director
Healthcare SaaS
"Took our ₹25L Google Ads spend and squeezed every rupee. ROI improvements were visible inside a quarter."
Founder
EdTech Startup
"One of the few marketers who can talk both ChatGPT-style AI search AND classic technical SEO. Rare combo."
Head of Growth
B2B SaaS
Blog & Insights

Notes from the front lines of growth.

AI Search8 min

01. Future of AI Search Optimization

Read article
SEO6 min

02. SEO in the Age of ChatGPT

Read article
Healthcare7 min

03. Healthcare Marketing Strategies that Convert

Read article
Paid9 min

04. Performance Marketing Best Practices

Read article
Google Ads10 min

05. Google Ads Optimization Framework

Read article
Contact

Let's Grow Your Business Together.

Email
jaikiprasad17@gmail.com
Phone
+91 9135241413
Location
Bengaluru, Karnataka, India
LinkedIn Resume WhatsApp Me

Or email directly: jaikiprasad17@gmail.com